Refreshing, thirst-quenching, delicious.
As American as baseball and apple pie.
Not in India.
Although Western mainstream media headlined Coca-Cola’s plans to increase its market share in India by $5 billion, what it failed to mention is that communities located near the beverage giant’s India bottling plants are not exactly rolling out the red carpet.
According to the India Resource Center (IRC), “Communities across India living around Coca-Cola’s bottling plants are experiencing severe water shortages, directly as a result of Coca-Cola’s massive extraction of water from the common groundwater resource. The wells have run dry and the hand water pumps do not work any more.”
As detailed by the IRC, further impingements upon Indian communities by Coca-Cola include:
- polluting groundwater & soil with waste from its plants, rendering the community’s drinking water “unfit for human consumption“
- selling toxic waste to Indian farmers as “fertilizer“
- selling its product in unregulated form (as outlined by the IRC, the Coca-Cola sold in India contains arsenic and “high levels of pesticides…that could never be sold in the US or the EU”) Continue reading