My older brother was on his summer break from college, and it was my first summer in the last three that did not require me to attend summer school, so my father came up with the idea to put my brother and me in business. He believed that we could make money with a Mister Softee truck, selling ice cream to the hordes of children who would not be able to resist the obnoxious jingle, or the thought of sweet soft ice cream cooling them off, while running down their throats and faces.
The plan was simple enough. My dad would put up the necessary funds for us to rent the truck, and my brother and I would take turns driving our assigned route. We were taught how to mix the ice cream, run the register, nothing else, and off we went. Never mind that I had just received my driver’s license and that the truck was a beater with at least six inches of play in the steering wheel. Driving it was road roulette, and I don’t think it was legal to drive it at all.
As I weaved my way into the first neighborhood, I turned on the jingle from hell. Shrill and annoying, it was intended to make every dog in a five mile radius foam at the mouth.
Children would then see the foam, think of ice cream, and hear the jingle.